USDATA Division: Phoenix Capital Resources, Phoenix Management Services Client USDATA was a $20 million publicly traded software technology and integration services firm based in Dallas, TX. Problem Four consecutive years of losses, and a declining liquidity position led the Board of Directors and certain shareholders to the conclusion that a third party turnaround manager was required. Solution Phoenix Management Services was engaged as interim CEO. Phoenix implemented a reduction in force, recapitalized the business with $3 million in new financing, and refocused USDATA ’s efforts on profitable business units. Furthermore, Phoenix facilitated the creation of a new value-added product line that commanded higher margins. USDATA ’s return to profitability, coupled with the development of ne

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