Case Study

Upfront

Upfront

broadstreet.com CASE STUDY Wanting to capitalize on the momentum of new initiatives that included the grand opening of a new theme park, cruise line and hotel while continuing to maintain the high standard of its television network, Nickelodeon partnered with Broadstreet to develop a communication strategy to design and deliver its annual Upfront presentation. Broadstreet was the first company Nickelodeon entrusted with the entire event for

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