Case Study
Upfront Campaign
broadstreet.com CASE STUDY Fuse, the television network dedicated exclusively to all things music, has partnered with Broadstreet for several years to help shape its annual Upfront strategy. Competing for advertiser budgets as an up-and-coming network means Fuse always needs to maximize the value of its communications — even when it comes to premiums. Instead of the standard swag, Broadstreet produced the first-ever Fuse Magazine exclusively