Case Study: UPC Hungary YouTube as a channel on existing digital set-top boxes Background The largest cable system operator in Hungary, UPC Hungary is a subsidiary of Liberty Global Plc. UPC Hungary provides video, voice and data to 1.1 million customers in Budapest and in 22 other major cities and towns. UPC pioneered advanced services in Hungary with UPC Direct, the first interactive digital TV service in the market. Today, UPC Hungary has 910,000 video subscribers, 408,000 of which are digital cable subscribers, on a network that is almost entirely two-way capable. Digital services are available through standard definition or high definition set-top boxes, as well as to televisions equipped with a CI Plus conditional access module. Business Challenges Like all pay-TV operato

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