A top ten pharma company partnered with Axtria to unify traditional and digital marketing, leading to a \~10% ROI lift within 6–8 months. Facing challenges like fragmented engagement and outdated methods, the company implemented a five-part strategy: centralized data hub, AI/ML modeling, personalized recommendation files, campaign management tools, and multichannel integration. Dynamic targeting helped predict and prevent churn, while personalized campaigns maximized customer lifetime value. The approach scaled to 20+ channels globally, improving engagement and operational efficiency, and positioning the company for sustained growth in a rapidly evolving healthcare landscape .

Join for free to read