University of Sydney COMPANY The University of Sydney, Australia’s first university, was founded in 1850 and today has over 8,100 faculty, 73,000 students, and 380,000 alumni in more than 170 countries. LOCATION Australia INDUSTRY Higher Education PRODUCTS USED Hootsuite Enterprise Hootsuite Impact Talkwalker Adobe Analytics UNIVERSITY OF SYDNEYHow the University of Sydney Proves the Value of Social Media An innovative ‘social squad’ connects the dots between social media strategy and top-level organizational goals The University of Sydney has four big strategic goals: enhance its research reputation, attract high-quality students, diversify its international student cohort, and build a distinctive brand. And as an institution renowned both for its progressive thinking and pe

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