Apricotton COMPANY Apricotton—a Canadian-founded company—specializes in bras that grow with tween and teen girls as they grow. LOCATION Toronto, Ontario PRODUCTS USED Hootsuite Platform, Hootsuite Analytics INDUSTRY Retail CASE STUDYHow a Social Media Makeover Helped a Small Business Drive a 108% Increase in Sales Apricotton, winners of Hootsuite’s Social Media Makeover for Small Businesses, sparked rapid growth with customized content, paid ads, and smart analytics. When Jessica Miao took her younger sister bra shopping for the first time, she realized something was missing. Visiting lingerie stores to get mea- sured was a daunting experience, and it was a struggle to find bras that fit her sister properly. Knowing that this was a problem facing every young woman duri

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