University of St. Thomas ion interactive Case Study The University of St. Thomas’ three-person team quickly went to work. They had one version of a microsite launched in short order and, over the course of five months, they have tested 12-15 versions per program. The flexibility and speed afforded by ion’s no-code approach to creating and testing enables them to focus on what they’re testing instead of how they’re testing it. The results speak for themselves: 3x conversion rate improvement Higher quality leads Tailored, long-tail campaigns Improved forecasting PPC, advertising, and email spend moved to most efficient vehicles, messages and keywords ion’s platform has given the The University of St. Thomas team the freedom to try completely new approaches. Recent testing showed that video t

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