Data-Driven Degrees: University of Michigan’s Ross School of Business Uses Data to Provide More Personalized Education Goals Personalize recruitment and admissions process for students Enhance student campus experiences with insights from actionable data Provide the foundation for a data-driven, automated infrastructure Solution Partner with alumni association to launch a data integration platform Deliver timely and accurate student data to program offices Informatica Intelligent Cloud Services brings trusted data into Salesforce Results Supports more effective decision making for degree programs, curriculum, marketing, and outreach Helps build lifelong relationships with students and alumni Reduces developer time needed for data integrations by 50 percent

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