ROSS SCHOOL OF BUSINESS QUALTRICS RESEARCH SUITE CASE STUDY “Qualtrics completely changes research productivity. As an example, we were doing a curriculum redesign recently and someone mentioned that we should ask for the input of our alumni. It was a Monday and we were sitting down on Thursday. In the past, it would have taken six weeks to gather that kind of information. Now, we can obtain a lot of data in three days. “The use of Qualtr

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