Case Study
University of Indianapolis
University of Indianapolis BACKGROUND The University of Indianapolis is ranked among the top of all Midwest universities by U.S News & World Report. It offers its 5,400 students over 80 undergraduate majors and various graduate programs in areas such as Education, Nursing, Engineering, and Business, among others. The Marketing program at the University of Indianapolis emphasizes practical, experiential learning. As measurement and accountability continue to be big challenges for marketing executives, the UIndy program strives to equip students with analytical skills that will prepare them to make more informed decisions about how to optimize marketing campaigns or new product development in their professional lives after graduation. Dr. Larry DeGaris, President of Sponsorship Research & S