The Boston Beer Company Better Organizes Research Data and Increases Efficiency of its Market Research Function with MarketSight
The Boston Beer Company Better Organizes Research Data and Increases Efficiency of its Market Research Function with MarketSight
5 PagesThe Boston Beer Company Better Organizes Research Data and Increases Efficiency of its Market Research Function with MarketSight ® BACKGROUND The Boston Beer Company (NYSE: SAM) is America’s leading brewer of handcrafted, full-flavored beers. Its flagship brand, Samuel Adams Boston Lager, was introduced more than 20 years ago and the company now offers 18 distinctive, award winning styles of Sam Adams beer. The beer market is a competitive one, and has changed tremendously over the past three decades. The “Better Beers” segment (Crafts and Imports), which didn’t exist 40 years ago, is the only segment of the market on the rise today, accounting for 18% of the US beer business. There are several players in this segment, but Boston Beer is a leader in this category with its range o
