Reformulation helps Sun-Maid reintroduce Non-GMO Project Verifi ed snacks with natural fl avors. The consumer trend toward natural foods continues to gain momentum. The number of shoppers shunning genetically modifi ed foods has tripled over the past decade, according to the Hartman Group, Bellevue, Wash. Today, the trend can be considered mainstream. As reported in Food Business News (2019), 46% of consumers surveyed last year saying they “actively avoid” bioengineered ingredients. When asked what food claims they consider when choosing what to eat by Linkage Research and Consulting in their “Free From Forum Market Monitor” survey, 35% of consumers said “non-GMO” was most important. Sun-Maid was working to reformulate a line of sour raisin snacks to meet consumer demand for natur

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