Eager to learn more? Contact us for more information today! (888) 895-3237 info@leadliaison.com CASE STUDY UNITED WAY Nonprofit organization, United Way, needed a better way to educate, interact with, and care for their online donors. A partnership between sales and marketing solution provider, Lead Liaison, and full-service donation platform, iDonate, made United Way’s vision a reality. INTRODUCTION Marketing automation can help nonprofits streamline their donor engagement strategy. It allows nonprofits to segment the donor base, allowing them to speak more relevantly to each donor, based on which category they fall into. In addition to that, nonprofits can customize content based on a donor’s stage and level of engagement. PROBLEM United Way is a nonprofit organization that combi

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