1 Photo by Ron Cogswell https://www.flickr.com/photos/22711505@N05/7617885424/in/album-72157630674378570/ 2 Downtown Charleston, SC. Photo By Brian Stansberry (Own work) [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons 3 While serendipity often prevails as the initiator of connections in the alliance marketplace, connections are more readily made among organizations predisposed to p

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