Media Relations and Thought Leadership The Challenge: United Way of New York City (UWNYC), one of the largest and oldest United Way chapters in the country and a longtime client of The TASC Group, partnered with City Harvest and the Women’s Center for Education and Career Advancement on the Self-Sufficiency Standard Report (SSSR). The report measured the household income necessary to meet minimally adequate and basic needs in New York City without any public or private support. While the federal poverty threshold for a two-person family at the time was $15,730, the SSSR found that, for the same family to live bare-bones and be self-sufficient in the least expensive area in New York City, it needed an income of $52,776. The report also found that 42% of NYC households (almost 2.

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