TASC was hired to publicize Baruch College’s announcement of a $30 million gift to the School of Public and International Affairs
TASC was hired to publicize Baruch College’s announcement of a $30 million gift to the School of Public and International Affairs
1 PagesMedia Relations and Thought Leadership The Challenge: TASC was hired to publicize Baruch College’s announcement of a $30 million gift to the School of Public and International Affairs from distinguished alumnus Austin W. Marxe. The gift was the single largest ever given to Baruch and the second largest ever given to the City University of New York (CUNY). The gift coincided with the renaming of the School of Public and International Affairs to the Austin W. Marxe School of Public and International Affairs. Our Strategy: TASC negotiated an exclusive with The Wall Street Journal, which broke the story online the night before the official announcement and also ran the story in print the following day. We simultaneously pitched the story on embargo to other outlets covering educat
