Company eXtra is Saudi Arabia’s leading and fastest-growing consumer electronics and home appliance retailer. They serve over 12 million shoppers at 40+ stores across Saudi Arabia, Oman, and Bahrain. Challenge Saudi Arabia is one of the largest smartphone markets in the world. With over 2.5 million shoppers discovering, researching, and purchasing via eXtra.com every month, eXtra’s 100% year-on-year mobile growth is driven by the mobile web. Until 2016, the company depended primarily on targeted emails to re-engage with mobile web users, which required customers to sign up and register . Re-engaging with their mobile web shoppers became a constant area of focus. Solution eXtra worked with Mobify, their mobile shopping platform partner, to implement Push Notifications for Android we

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