United Bank & Trust

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We were selected by United Bank & Trust (United) to help them expand into the Washtenaw County market. They had a rich, 150-year history as community bank in a neighboring county, but no one in Washtenaw County knew who they were. They were also entering a market flooded with competition from national, regional and other community banks. OUT-FLANKING THE LARGE COMPETITORS WITH A LOCAL APPROACH As we were working on creating awareness for the

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United Bank & Trust

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