A SugarCRM customer case study details how Unite, a leading European B2B procurement marketplace, revitalized its company strategy. Facing exponential growth and a need for improved technical capabilities and scalability, Unite sought to replace an outdated system that couldn't support their expanding global operations. The challenge involved creating a systemic sales process and thoroughly documenting the customer journey, which was too costly to develop in-house. SugarCRM was chosen for its customizability and its ability to visualize progress with the Sugar Customer Journey Plug-In. This platform empowered Unite by removing traditional roadblocks, aligning with their workflows, saving valuable team time, and enabling smarter decision-making, positioning the solution as ideal for complex

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