Porter Pipe & Supply overhauled its outdated online store by adopting Unilog’s eCommerce platform, creating a modern, intuitive site that aligns with its service-focused brand. As detailed on page 1, the old site offered minimal functionality and low customer usage. The new platform delivers predictive search, rich product content, customer-specific pricing and streamlined ordering. Page 2 shows their roadmap includes taxonomy improvements, chat integration and a mobile app. Page 3 highlights results: a visually upgraded site, stronger marketing support and higher customer engagement as buyers use the site to learn, browse and interact—not just place orders.

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