Fromm Electric transformed its basic, non-transactional website into a full eCommerce channel using Unilog’s platform and AD’s enriched product content. As shown on pages 1–2, this gave them 400,000+ SKUs at launch and deep ERP connectivity, opening a new digital revenue stream. Two years later, sales jumped 600 percent, followed by another 64 percent increase. Page 2 highlights their expanded catalog of 550,000 SKUs and strong SEO impact. Page 3 shows employees using the site for product matching, availability checks and faster service. Fromm now leverages analytics to improve UX and plans future upgrades with cloud ERP and enhanced self-service tools.

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