Case Study: Unilever Brazil Revenues Rise with Culture Management August 2010 THE SITUATION Unilever Brazil has an incredible legacy, built over eighty years. However, in 2004-05, after decades of strong growth, revenues slowed and the business was in need of renewal. In early 2008, Kees Kruythoff, the newly appointed Chairman, along with the Unilever Brazil Board, launched a transformational effort to reignite growth. They r

Join for free to read