Case Study veeva.com/eu 1 Unifying Global Events Management for More Productive Teams and Higher-impact Medical Events Success Highlights Replacing more than 40 fragmented systems worldwide, this top 20 pharma harmonized events management with a single system by redefining events-related standard operation procedures (SOPs) across the globe. A more coordinated relationship between the home office and the field means sales reps, field managers, medical affairs, and marketing all have access to the same source of truth, regardless of location. Since creating and launching a single process for managing events globally, the organization: Cut time to approve events from eight weeks to two weeks Cut time to process HCP contracts to two days Reduced field team training to two hour

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