Understanding Employee Sentiment with Machine Learning A Trust Insights Case Study Executive Summary Rating and review sites have long been the way consumers make decisions about everything from food choices to home goods. With the advent of sites like Glassdoor, consumers now even rate and review where to work. Companies have struggled to understand employee ratings and reviews effectively; however, key insights that could significantly improve satisfaction may be buried within unstructured data like reviews. Machine learning technology, specifically text mining, offers organizations the opportunity to unlock incredible value, identify key issues, and quantify sentiment around those issues from unstructured

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