Maximizing Conversion Value with Marketing Analytics and Machine Learning A BrainTrust Insights Case Study Executive Summary The promise of digital marketing and the democratization of publishing tools was to put all brands on equal footing. The brands with the most skill at digital marketing and content creation would win, regardless of size. As advertising crept into the Internet, larger companies seized the advantage with big budgets and resources. However, the introduction of machine learning technology is leveling the playing field once more. Bigger brands, plagued with inertia and aging infrastructure, are not able to adopt new technologies as quickly, creating an opening for more nimble companies to use m

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