Case Study
Understanding And Controlling Color: Maintaining Your Product's Image
101 WILLIAMS DRIVE RAMSEY, NJ 07446 • SENSING.KONICAMINOLTA.US TOLL FREE 888-473-2656 • OUTSIDE USA 201-236-4300 The Appeal of Color With the increasing diversity of products, product recognition is becoming more important. Along with product design, color is one of the major factors in creating a product image. It has a great effect on market appeal and sales. The average consumer will not accept the color ranges that were the industry s