Uncle Ben’s/Del Monte Powerful Partnership Program
Uncle Ben’s/Del Monte Powerful Partnership Program
1 PagesPOS Shelftalker IRC Take-one Pad Program Elements Account Specific Executions Results Display 9 out of 14 priority accounts participated in the program. For a complete list of all account specific activity, please contact TCP. deliver outstanding results IRCs and POS merchandised by Uncle Ben’s direct retail team. Uncle Ben’s/Del Monte Powerful Partnership Program® Feature Ads Feature in co-op flier from 8/13/05 to 9/16/05. IRCs and POS merchandised at store level by Del Monte direct retail team. FSI Ready Rice • Ready Rice had +28% increase in incremental volume, which exceeded the goal of +25% • Ready Rice Quality Merchandising +4.4% vs. previous promotion Long Grain & Wild Rice • Long Grain & Wild Rice incremental volume nearly doubled vs. YAG; up +95% • Long Grain & Wild Rice Quali
