Case Study

Minute Maid’s Powerful Partnership Program

Minute Maid’s Powerful Partnership Program

BUY ANY 2 SAVE $2.00 on any one package of Keebler ® Cookies (8 oz. or larger) when you buy any two Minute Maid ® Box (10-packs). CASHIER: Consumer must bring to the register any one package of Keebler ® Cookies (8 oz. or larger) PLUS two Minute Maid ® Box (10-packs). SAVE $2.00 = (10-packs) (8 oz. or larger) MANUFACTURER’S COUPON COUPON CANNOT BE DOUBLED EXPIRES 01/31/05 IRC Take-one Pad IRC On-pack Sticker POS Shelftalkers Total Unit Volume The Powerful Partnership Program ® delivered key volume. 30 Top 5 Account Baseline Powerful Partnership Program Goal Actual Powerful Partnership Program Results +28.6% +13% 20 000 Minute Maid’s Customary FSI July 2004 Program Elements Account Specific Executions Results The results are in: perform bet

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