Danone c hos e onl i ne adv er t i s i ng as par t of t hei r medi a mi x t o l aunc h Ac t i v i a y oghur t i n t he Aus t r al i an mar k et pl ac e. Danone t oget her wi t h t hei r medi a agenc y Medi ac om Mel bour ne, wor k ed wi t h ni nems n t o i mpl ement a br anded c ont ent des t i nat i on t o bui l d awar enes s and educ at e t he audi enc e on t he new pr oduc t and i t s benef i t s . The c ampai gn was hi ghl y ef f ec t i v

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