UMD Modular Skybox College Park, MD The Challenge Upon Phase One of a $50.8M stadium expansion project, University of Maryland needed a solution to help promote their new addition of 64 luxury skybox suites featuring indoor and outdoor seating. This wasn’t an ordinary promotion, because UMD had to begin sales prior to the start of construction and they only had renderings to provide each prospective client. Additionally, they had less than a year to generate sales for many high-end luxury suites with costs in the area of $70,000 per year. UMD had to put together a plan to help promote sales of each skybox and display the actual space that they were selling. With hours of design meetings, this was accomplished by building an “exact” replica of one of the suites in the way of

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