CASE STUDY A GLOBAL LEADER IN APPLIED ADDITIVE TECHNOLOGY SOLUTIONS “It was clear that it would have been impossible to achieve the level of realism required in such a short time frame with conventional, hand model-making. This was always a job for 3D printing.” Simon Tayler / Artem Ltd. Creating a Crab World U.K. PROP AGENCY 3D PRINTS INTRICATE MINI MODEL HOMES FOR HERMIT CRABS IN TV AD Artem Ltd. (Artem) has almost 30 years’ experience in the film and television industry creating props, effects and sets for global marketing campaigns. Simon Tayler, Artem’s owner, creative director and designer, recently worked with Zoopla, a property website in the UK, to create a unique television advertisement starring hermit crabs with their own mini model home “shells.” Although Tayler and h

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