© 2019 Synamedia and/or its affiliates. All rights reserved. Synamedia Confidential Sky: Transforming the TV advertising model Sky saw an opportunity to create true innovation in the TV advertising industry. Co-operation with Synamedia made the vision reality. “Sky AdSmart is the single biggest innovation in the broadcast advertising market for probably 20 years.” — Jamie West, Deputy Managing Director, Sky Media Size: 31,000 employees Location: London Industry: Media & entertainment© 2019 Synamedia and/or its affiliates. All rights reserved. Synamedia Confidential TV advertisers want to aim right ads at right homes Viewer targeting with unprecedented accuracy TV’s ad model is limiting: The same ads served to all viewers at the same time. To update the model—and boost revenue

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