ukcoaching.org UK Coaching Reading Room Session duration increased by 26% SPORTS Background UK Coaching is a charitable organisation inspiring the nation to be active through great coaching. In September 2017, after a rebrand and as part of a wider redevelopment of its entire digital estate, UK Coaching commissioned Reading Room to redevelop its core website and digital services for coaching. Goals UK Coaching wanted to make its mission clearer across its digital presence. People skills needed to be at the heart of the website, with better-supported user journeys and accessibility of all online resources. The overall website objective was to create a landing site for the numerous coaching solutions that make up the wi

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