CASE STUDY 7 Liberty Square, Suite 3 | Boston, MA 02109, USA | +1.339.368.7234 | www.bainsight.com Customer More than 500 million customers around the world utilize this company’s products. In 30 years, this small mobile operator from Newbury has grown into a global business and one of the most valuable brands in the world. They now operate in around 30 countries and partner with networks in over 50 more. In an increasingly connected world, it’s no longer just about being able to talk and text. Their network allows people to share images and videos as soon as they’re captured; to share thoughts and feelings as soon as they’re created. And because they now do more than just mobile in many markets, more customers look to them for great value in their fixed line and broadba

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