Ubimo partnered with Forensiq to measure supply quality across exchanges. During a two week test, Ubimo found that MoPub ranks first in their supply quality among in-app exchanges. Read on to learn why. 2Challenge The topic of fraud has been persistent across the digital advertising ecosystem. Recently, increased attention has been placed on mobile fraud, with the growth in mobile advertising dollars. Ubimo, a New York-based mobile location DSP that drives campaign strategies for brand clients, wanted to take proactive measures to ensure they were only running campaigns for their clients in high-quality settings. 3Challenge (cont’d) The Ubimo team wanted to tackle this challenge at two levels: understand which of the advertising exchanges it works with delivers the highest

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