Twelve Thirty, a consumer engagement company powering promotions for brands like Mondelēz and BIC, faced massive bot-driven fraud targeting its digital campaigns. Traditional defenses such as CAPTCHAs failed to stop attacks, leading to data corruption and high cleanup costs. After adopting HUMAN Application Protection, Twelve Thirty reduced bot attacks by 95%, cutting one campaign’s 80 million malicious attempts to a few thousand in days. The solution uses AI-based behavioral analysis to detect 99.99% of bots while maintaining a seamless user experience. HUMAN’s easy deployment across microsites and responsive support saved significant time, costs, and data integrity efforts, reinforcing Twelve Thirty’s trusted brand protection.

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