Case Study

Turning Visitors into Subscribers and Increasing Reader Loyalty

Turning Visitors into Subscribers and Increasing Reader Loyalty

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Ca s e St udy Tur ni ng Vi s i t or s i nt o Subs c r i ber s and I nc r eas i ng Reader Loyal t y “ Of f er i ng ever yt hi ng f r om f ur ni t ur e and whi t e goods t o l i ght i ng and dec or at i ons , Evmanya i s a one- s t op s hop f or c r eat i ng beaut i f ul , uni que l i vi ng s pac es . Founded i n 2010, t hi s l eadi ng onl i ne r et ai l er s t oc ks mor e t han 100, 000 pr oduc t s . “ L2P i s a f ant as t i c t ool f or l ear ni ng about your vi s i t or s and, i n t hi s c as e, opt i mi z i ng di gi t al ad s pend ac c or di ngl y. I t qui c kl y gave us i ns i ght i nt o our vi s i t or behavi or s and made s ur e t hat , r at her t han j us t “ s hoot i ng i n t he dar k” , we wer e abl e t o t ar get hi gh- val ue us er s wi t h pr ec i s i on. Now we’ ve s t opp

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