TURNING PROSPECTS INTO BUYERS Instead of keeping traditional TV metrics separate from digital marketing, it’s finally possible with Oracle audiences to attribute offline conversions to the effective channels and dayparts across them both.” Maurice Powers, Programmatic Media Manager, Automotive Advertising Group The Ask A Florida Nissan dealership wanted to reach its existing TV viewers online and develop an online strategy that drove offline conversions. The same TV advertising message was utilized in the dealer’s online campaign. The Solve The dealer tapped into the expertise of Automotive Advertising Group (AAG) and Oracle Data Cloud to apply a daypart strategy to reach its existing TV viewers online who watched specific channels. The AAG team leveraged Oracle comScore TV

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