Case Study About Coca-Cola Amatil The Challenges of Customer Service Turning Operational Data into Performance Insights Coca-Cola Amatil (CCA) is one of the largest bottlers and distributors of non-alcoholic and alcoholic ready-to-drink beverages in the Asia Pacific, and one of the world’s largest bottlers of The Coca-Cola Company range of products. CCA has around 14,000 employees working in Australia, Indonesia, New Zealand, Fiji, Papua New Guinea and Samoa, and reaches over 270 million consumers. Being a consumer-centric organisation, CCA has always strived for exceptional customer service. CCA implemented an advanced field service optimisation solution to schedule customer requests in the most effective manner to improve customer service. However, even with an advanced optim

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