Case Study
TownNews: Turning Media Data into Insights
© 2020 GoodData Corporation. All rights reserved. Use Case: Data analytics to enhance decision making, revenue, efficiency Favorite Metric: Can handle high volumes of data and is positioned for future growth Best Feature: GoodData’s ability to connect to multiple data sources-such as Google Analytics, Google Ad Manager, and other data sources-and bring them into one place. And to do so automatically so media companies, many of whom went without the insights before, now get them and can act upon them. Results: Customers immediately find ways to boost revenue What they’re saying: “Our customers in the publishing, broadcast, and web-native spaces have so much data-often more than they’re even aware of-that ‘analysis paralysis’ can set in. What we’re doing with Data Insig