Tundra Restaurant Supply: Cutting digital marketing costs and increasing ROI
Tundra Restaurant Supply: Cutting digital marketing costs and increasing ROI
2 Pagesbe seen. CASE STUDY SITUATION • Wanted to expand its digital marketing strategy beyond AdWords • Had been using a feed provider that didn’t offer enough analytics and technological functionalities In 2007, Tundra Restaurant Supply started to put a larger focus on its website business to sell an assortment of food service supplies, equipment and parts to restaurants. To drive traffic to its website and increase brand awareness, the company implemented a business-to-business digital marketing strategy that focused on reaching customers and prospects using Google AdWords. “AdWords was the only ad platform we were using to generate brand awareness. We needed to cast a wider net by taking a broader digital marketing approach,” said Don Moyer, senior online marketing strategist at Tundra
