Save the Crabs – Then Eat ‘Em Topic: Environment Organisation: Chesapeake Bay Program; Academy for Educational Development Location: Chesapeake Bay, District of Columbia (USA) Dates: March 2004 to September 2005; January to September 2006 Budget: US$855,554 Website: www.chesapeakeclub.org Contact: John Strand Email: jstrand@aed.org Overview The Academy for Educational Development, a non-profit organisation specialising in social change communications, implemented a campaign to reduce nutrient pollution flowing into the Chesapeake Bay from residential sources in the greater Washington D.C. area. Funded by the Chesapeake Bay Program, the primary campaign goal was to convince area residents not to fertilise their

Join for free to read