CASE STUDY: HOW Strategic Positioning Helped TruTechnology Communicate Its Unique Value 904 374.5733 | info@rep-ink.comThere are numerous IT service providers in any given market, but they aren’t all the same. To break through to prospective clients complacent with the status quo, TruTechnology’s message had to be clear and persuasive. Client Situation: TruTechnology is a Jacksonville-based IT support provider serving small and me

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