CASE STUDY: CRAFTING Attorney Bios that Instill T rust, Build Relationships and Boost Reputation 904 374.5733 | info@rep-ink.comChallenge: Bilzin Sumberg was revamping its website, including the messaging for its attorney bios—the most-visited pages on any law firm’s website. It needed a specialized writing team that understood the complexities of the legal industry, knew how to ask the right questions and could get to the heart of

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