Case Study
TRUSTed Ad Program increases consumers confidence for one of the world’s largest direct marketing companies
TRUSTed Ad Program increases consumers confidence for one of the world’s largest direct marketing companies
COMPANY BACKGROUND Publishers Clearing House (PCH) is one of the most successful multi-channel direct marketing companies in the United States. Since its inception in 1953, PCH has awarded over $200 million dollars in prizes and awards from coast to coast. The PCH Prize Patrol has become an American commercial icon with the famous van, big check, balloons, champagne and flowers, all instantly recognized by consumers. Launched in 1998, PCH On