CUSTOMER SUCCESS STORY Marketo is a global leader in digital marketing automation with a suite of products and solutions to help customers better understand and measure their marketing efforts, getting the best results. Founded by marketers, for marketers, Marketo is a trusted tool used by thousands of CMOs across the globe. As a digital marketing automation company, Marketo’s business inherently manages and processes large amounts of personal data. Marketo didn’t see EU’s General Data Protection Regulation (GDPR) as a hinderance to its business, but as an opportunity to demonstrate to its customers, and the data subjects to whom they market (recipients), that data protection is a Marketo core value. “We were receptive to the GDPR and the accompanying privacy controls and r

Join for free to read