Challenge As one of a series under the ‘Henry Ford Academy’ umbrella, Ford asked us to develop a flagship training event for salespeople and aftersales staff to highlight its C-Max, Grand C-Max and S-Max models. With delegates attending a number of similar events each year, our challenge was to come up with something fresh and engaging. Something that would capture their imagination and inspire them to sell these models with confidence and conviction. Solution Working with training delivery specialists, we created our innovative ‘Inside the Mind of Max’ event at the Bruntingthorpe Proving Ground. The opening presentation, in a ‘Top Gear’ format, was followed by a wide range of interactive sessions which introduced delegates to the product range and gave them a clearer insight

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