TREXIN CASE STUDY © TREXIN CONSULTING, LLC CONTACT US Products & Distribution Practice pd@trexin.com www.trexin.com AUTOMATING DATA ACQUISITION WITH WEB CRAWLERS Trexin helped a leading CPG company deploy Web scraping technology to automate a costly manual activity. BUSINESS DRIVER As part of a data warehouse project to enable our Client, a leading consumer packaged goods company, to create a fact-based selling case through analytics to drive retailer collaboration and profitably grow revenue, it was recognized that data acquisition was a costly and inefficient process. Historically, category management analysts spent up to 80% of their time each week manually acquiring point of sale (POS) data from retailers’ Web portals. With some retailers preparing to provide

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