Trexin helped a consumer packaged goods company create a strategy execution roadmap to enable a fact-based selling case
Trexin helped a consumer packaged goods company create a strategy execution roadmap to enable a fact-based selling case
1 PagesTREXIN CASE STUDY CONTACT US Products & Distribution Practice pd@trexin.com www.trexin.com © TREXIN CONSULTING, LLC MAKING THE MOST OF POINT-OF-SALE DATA Trexin helped a consumer packaged goods company create a strategy execution roadmap to enable a fact- based selling case through analytics that drives retailer collaboration and grows revenue profitably. BUSINESS DRIVER Our Client, a category-leading consumer packaged goods company with a strong brand, was beginning to experience sales erosion and retailer attrition. A new executive team surmised this was partially due to ineffective retailer collaboration, exemplified by their inability to present retail partners with a fact-based selling case grounded by aggregate point- of-sale analytics. With their position as
